We like to kick off a new branding project with a meeting. Nowadays, it’s usually a video conference… but these short calls allow us to dive deeper into your brief, ask questions and really get an understanding of your project.
From here we will go away and do our own research into the industry, your competitors, and your target audience. We will also start to produce initial concept sketches to get the ball rolling! This is exactly what we did for GMEF as you can see here.