Animated Investment Explainer Videos
Concept
Santander came to us with an idea to create a series of animated explainer videos to help their customers understand the values of investing, how to use their Digital Investment Advisor, the difference between saving and investing, and more.
The concept was to have an Introduction video and the others to follow, all in the same style and tone of voice to showcase the series as a whole.
Design
The videos were to be a mix of stock footage and animation and so we had to find the right balance between them, we also needed each video to work together as a whole so they were recognisable as a series.
We went with the cooler Santander colour pallet to have a calmer more informative tone of voice, joined with a clear speaking voice over to help people of all ages to follow this video series easily.
Final
These videos came out great and we ended up with five videos for Santander to share on social media, YouTube and even upload them to their website for customers to gain access to the videos easily.
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